HANDBOOKS IN OPERATIONS-RESEARCH AND MANAGEMENT SCIENCE - MARKETING, VOL 5 - ELIASHBERG,J, LILIGN,GL

Authors
PUTSIS WP
Citation
Wp. Putsis, HANDBOOKS IN OPERATIONS-RESEARCH AND MANAGEMENT SCIENCE - MARKETING, VOL 5 - ELIASHBERG,J, LILIGN,GL, Journal of marketing research, 31(4), 1994, pp. 574-575
Citations number
8
Categorie Soggetti
Business
Journal title
Journal of marketing research → ACNP
ISSN journal
00222437
Volume
31
Issue
4
Year of publication
1994
Pages
574 - 575
Database
ISI
SICI code
0022-2437(1994)31:4<574:HIOAMS>2.0.ZU;2-3