PULP PULPITS - SELF-DISCLOSURE ON DONAHUE

This study examines why people choose to self-disclose on ''Donahue'' and what role television plays in their lives prior to disclosure. Foc used interviews were conducted with 29 informants between the ages of 12 and 68 who had appeared on the program. Analysis revealed that an e vangelical fervor underpinned their decision, overshadowing other conc erns about disclosure in a public forum. Informants generally reported low levels of television viewing. They held a pragmatic view of talk shows as avenues to reach a dual audience that included the mainstream public and members of their out-groups. Television disclosure is a ta ctic in a counterhegemonic struggle. Respondents utilized numerous imp ression management techniques in their efforts to manage their stigmat ized status. Participants on ''Donahue'' risk co-optation, but running the gauntlet of criticism and ridicule allows an opportunity for dela beling rarely afforded to out-groups.