This study examines why people choose to self-disclose on ''Donahue''
and what role television plays in their lives prior to disclosure. Foc
used interviews were conducted with 29 informants between the ages of
12 and 68 who had appeared on the program. Analysis revealed that an e
vangelical fervor underpinned their decision, overshadowing other conc
erns about disclosure in a public forum. Informants generally reported
low levels of television viewing. They held a pragmatic view of talk
shows as avenues to reach a dual audience that included the mainstream
public and members of their out-groups. Television disclosure is a ta
ctic in a counterhegemonic struggle. Respondents utilized numerous imp
ression management techniques in their efforts to manage their stigmat
ized status. Participants on ''Donahue'' risk co-optation, but running
the gauntlet of criticism and ridicule allows an opportunity for dela
beling rarely afforded to out-groups.