Most practicing oncologists are committed to the concept of prospectiv
e clinical trials but, because of multiple logistic and perceptual det
errents, actually enter only a small portion of their patients into su
ch studies. Physician concerns include discomfort with placebo or ''no
treatment'' randomizations, the burden of cumbersome monitoring of pr
otocol patients, and fear of displeasing referring physicians. Patient
s have difficulty accepting the uncertainty of randomized trials, part
icularly those with a placebo arm. They resent the inconvenience and e
xpense of extra visits and studies associated with protocol participat
ion. Informed consent documents are often complex and their intent mis
construed by patients. Rigorous eligibility requirements, although nec
essary for accurate analysis, reduce accrual. Multiplicity of protocol
s, with the resulting necessity to prioritize, rapid closure of Phase
II studies for common tumors, and negative public attitudes reinforced
by the media are significant deterrents to clinical trial participati
on. Increasing accrual is a daunting challenge to the physician. Simpl
ification of burdensome data collection, consent forms, and institutio
nal review board procedures will reduce reluctance to participate. Mos
t important, physicians must be educators, emphasizing the advantages
of clinical trials to their patients and their families, their colleag
ues, and the public.