This paper argues that micro-level individual properties may be expres
sed in choices of macro-level organizational features. In particular,
we believe that social-psychological attitudes of chief executive offi
cers and general managers are a critical contingency in organization d
esign and strategy that has not been developed sufficiently in previou
s studies. When actual organization designs deviate from contingency-t
heory prescriptions, individual properties of top managers may account
for within-industry variation. These attitudes include need for achie
vement, Machiavellianism, locus of control, egalitarianism, trust in p
eople, tolerance for ambiguity, risk propensity, and level of moral re
asoning. A comprehensive theory and summary propositions are deduced f
rom related research. The theory includes prediction of the circumstan
ces that facilitate and impede top managers' abilities to design organ
izations according to their preferences.