A FRAMEWORK FOR MODEL AND PRODUCT FAMILY COMPETITION

Authors
UZUMERI M SANDERSON S
Citation
M. Uzumeri et S. Sanderson, A FRAMEWORK FOR MODEL AND PRODUCT FAMILY COMPETITION, Research policy, 24(4), 1995, pp. 583-607
Citations number
55
Categorie Soggetti
Planning & Development
Journal title
Research policy → ACNP
ISSN journal
00487333
Volume
24
Issue
4
Year of publication
1995
Pages
583 - 607
Database
ISI
SICI code
0048-7333(1995)24:4<583:AFFMAP>2.0.ZU;2-F
Abstract
This paper presents a framework that examines the forces that drive pr oduct variety and rate of change as they influence the evolution of pr oduct families and models. Empirical examples drawn from several diffe rent products to illustrate how the framework can be used to describe complex competitive environments and actions of firms.