Software productivity has been steadily increasing over the past 30 ye
ars, but not enough to close the gap between the demands placed on the
software industry and what the state of the practice can deliver [22]
, [39]; nothing short of an order of magnitude increase in productivit
y will extricate the software industry from its perennial crisis [39],
[67]. Several decades of intensive research in software engineering a
nd artificial intelligence left few alternatives but software reuse as
the (only) realistic approach to bring about the gains of productivit
y and quality that the software industry needs. In this paper, we disc
uss the implications of reuse on the production, with an emphasis on t
he technical challenges. Software reuse involves building software tha
t is reusable by design and building with reusable software. Software
reuse includes reusing both the products of previous software projects
and the processes deployed to produce them, leading to a wide spectru
m of reuse approaches, from the building blocks (reusing products) app
roach, on one hand, to the generative or reusable processor (reusing p
rocesses), on the other [68]. We discuss the implication of such appro
aches on the organization, control, and method of software development
and discuss proposed models for their economic analysis. Software reu
se benefits from methodologies and tools to: 1) build more readily reu
sable software and 2) locate, evaluate, and tailor reusable software,
the last being critical for the building blocks approach. Both sets of
issues are discussed in this paper, with a focus on application gener
ators and OO development for the first and a thorough discussion of re
trieval techniques for software components, component composition (or
bottom-up design), and transformational systems for the second. We con
clude by highlighting areas that, in our opinion, are worthy of furthe
r investigation.