THE INFLUENCE OF QUANTITY OF INFORMATION AND GOAL FRAMING ON DECISION

The paper examines how goal framing (i.e. formulating the decision pro blem in terms of acceptance vs. rejection) interacts with the quantity of information to determine judgment and choice. We trace the interac tion between goal framing and information quantity to the effect of fr ames on the weight associated with positive and negative information. In three experiments we show that as the quantity of information incre ases, the differences in choice (Experiments 1 and 3) and judgment (Ex periment 2) between accept and reject frames increase as well.