The purpose of this study was to determine an aggregate demand functio
n and the factors influencing the demand for fish in Indonesia during
the period 1967-88. Using a Box-Cox transformation methodology, the do
uble-log model was found to be appropriate for explaining the demand f
or fish. Factors influencing demand were own-price, price of eggs, and
per capita income. Results of static analysis showed an own-price of
-0.102, a cross-price elasticity for eggs of 0.271, and an income elas
ticity of 0.506. A dynamic analysis using a Houthakker-Taylor model in
dicated that fish consumption depended on psychological food-buying ha
bits of consumers. Short-run and long-run elasticities, resulting from
a partial adjustment model, implied that per capita consumption of fi
sh is growing at a slow rate.