The steady increase in the number of musculoskeletal disorders has hei
ghtened the importance of health promotion accordingly. In Germany, he
alth promotion efforts have become the responsibility of health insure
rs. Commissioned by the health insurance organization, Hamburg-Munchen
er Ersatzkasse, we developed and evaluated a new health counseling ser
vice for persons with musculoskeletal (rheumatic) complaints. In order
to draft the scope and principles of the counseling program, we quest
ioned more than 1000 enrollees per questionnaire. The aim of the surve
y was to estimate the actual demand for participation in the hearth co
unseling. The results show that the subjective need for health counsel
ing is strongly linked to the kind of physical limitation involved, so
that it can be assumed that particularly persons with relevant compla
ints and musculoskeletal disorders will participate in the program. To
evaluate the counseling sessions, a range of measurements was develop
ed. The aim was to obtain a comprehensive and precise record of the pr
oblems and complaints of those taking part in the program. The evaluat
ion shows that the new service is used mainly by persons who have suff
ered limitations to their health for years due to musculoskeletal diso
rders. Especially middle-aged persons use the counseling service, with
women showing the most interest. When participants were asked after c
ounseling which health support measures they had taken or were plannin
g, their answers indicated that in most cases the recommendations of t
he counselor were being put into practice. We conclude that health cou
nseling can be considered a meaningful option for health promotion.