This paper introduces a model that analyzes the impact of the length o
f time spent presenting new seasonal products. Specifically, we develo
p a simple stochastic model for determining the optimal airing time fo
r each product so that the net profit is maximized. We consider cases
in which there are two products to present, two channels to select for
airing the products, and two methods of presentation to choose. In ea
ch case, we formulate the problem as a mathematical program and charac
terize the properties of the optimal airing time. These properties may
provide managerial insights for determining airing time for each prod
uct, selecting channels to air the products, and choosing presentation
method for products. In addition, this analysis may help the manageme
nt to make strategic decisions in airing products that would lead to a
n increase in sales.