We propose and implement a new test of the dividend signaling hypothes
is. Dividend signaling models generally imply that an increase in divi
dend taxation should increase the share price response per dollar of d
ividends (or ''bang-for-the-buck''). Many other dividend-preference th
eories have the opposite implication. An analysis of recent variations
in tax policy reveals a strong positive relation between dividend tax
rates and the bang-for-the-buck. Additional evidence on the relation
between the bang-for-the-buck and other variables that are related to
the marginal cost of paying dividend's provides further support for di
vidend signaling.