Despite the best efforts of media-based health campaigns, many sexuall
y active college students fail to discuss AIDS-prevention specifics wi
th sexual partners. Moreover, some studies indicate that sexual partne
rs who do talk about AIDS may actually enhance their risk (Cline, John
son, and Freeman, 1992). This article argues that interpersonal resear
chers can help AIDS educators rectify this situation by (a) creating n
ormative models of competent AIDS talk, (b) grounding studies in exist
ing theories of message production, and (c) examining the role of peer
discussion in personalizing AIDS risk and modeling strategies for AID
S talk. This study is one in a series investigating how planning helps
interactants discuss potentially threatening topics (Cegala and Waldr
on, 1992; Waldron, 1990; Waldron, Cegala, Sharkey, and Teboul, 1990).
Data from 60 conversations of college-age peers revealed that the qual
ity and quantity of interactants' plans predicted their success in eli
citing highly specific discussion of AIDS risks and preventive behavio
rs. This increase in effectiveness was gained without a corresponding
reduction in partner perceptions of social appropriateness. Implicatio
ns for peer-based AIDS education are discussed.