We describe changes in the design of job-based alcoholism programs bet
ween 1972 and 1980, and discuss the influences of professional organiz
ations such as Alcoholics Anonymous, the National Council on Alcoholis
m, the National Institute on Alcohol Abuse and Alcoholism, and the Ass
ociation of Labor-Management Administrators and Consultants on Alcohol
ism on program models. Interorganizational relations and program evolu
tion are analyzed using a social movements perspective, Job-based prog
rams enjoyed rapid growth, acceptance and institutionalization in the
seventies. However, changes in organizational goals, practitioner orie
ntations, and workplace strategies indicate that the modern antialcoho
lism movement's goals were displaced by those promoting job-based prog
rams during this period.