The modular morphology of plants has important consequences for reprod
uctive strategies. Ovules are packaged in discrete structures (flowers
) that usually vary stochastically in pollen capture and ovule fertili
zation, because of the vagaries of pollen transfer by external agents.
Different ovule packaging schemes may use limited reproductive resour
ces more or less effectively, so that some number of ovules per flower
may be optimal, given the prevailing probabilities of ovule fertiliza
tion. I derive a phenotypic model for ovule number per flower that max
imizes the expected total ovule fertilizations on a plant when pollina
tion and fertilization vary randomly among individual flowers. This mo
del predicts that, except for small or inexpensive flowers, ovules sho
uld be ''oversupplied'' relative to the mean receipt of pollen tubes,
so that pollen limitation of seed set should be common. Published data
are congruent with this prediction. Additional hypotheses on the rela
tion of ovule packaging to floral cost, plant size, and variance in po
llen receipt are suggested by the model, but few data exist to evaluat
e these hypotheses.