82 female and 65 male, mostly unmarried undergraduate students read on
e of 16 versions of a brief scenario depicting a man or woman either e
ngaging or not engaging in nurturant touching of young children. Subje
cts then rated story characters on masculinity and goodness scales and
on scales measuring likelihood of social acceptance and future instru
mental achievement. Men and women who engaged in nurturant touching we
re rated low on masculinity and high on goodness and social acceptance
. Men rated male characters lowest on goodness and women rated male ch
aracters highest on goodness. Women who engaged in nurturant touching
were given the highest goodness and social acceptance ratings. It was
concluded that some men may avoid engaging in nurturant touching of yo
ung children due to gender stereotyping.