Using the method of willingness to pay (WTP), this study assesses the
value of a new antidepressant, moclobemide, relative to that of tricyc
lic antidepressants (TCAs), which have equivalent efficacy but less fa
vourable adverse effect profiles. From a published meta-analysis of co
ntrolled clinical trials, we identified 7 adverse effects, the risk of
which differed significantly between moclobemide and TCAs. We obtaine
d risk reduction data and descriptions of adverse effects from intervi
ews with 95 individuals who had mild to moderate depression and who ha
d been taking one or more TCAs in the previous year. Using a visual an
alogue scale, respondents ranked and rated each adverse effect. Partic
ipants were then asked (using the scenario of additional out-of-pocket
drug payment) to quantify the maximum amount that they would pay for
a new drug that reduced each adverse effect by the specified probabili
ty. Blurred vision and tremor were ranked and rated as the most bother
some adverse effects, with dry mouth being the least bothersome. On av
erage, respondents were willing to pay an additional $Can22 per month
[95% confidence interval (CI) 16-28] to reduce the risk of blurred vis
ion from 10 to 5%. The lowest WTP value was for reducing the risk of d
ry mouth from 40 to 15%, at $Can11 per month (95% CI 8-15). Although n
ot measured directly, we derived 2 estimates of WTP for multiple (i.e,
all 7) risk reductions. We obtained upper and lower WTP limits of $Ca
n118 and $Can36 per month, respectively, depending upon aggregation as
sumptions. Compared with the TCAs amitriptyline and imipramine, the ne
t cost of moclobemide is greater, but the overall net benefit (WTP min
us cost) is ambiguous given uncertainty about WTP aggregation over adv
erse effects. However, compared with the TCAs desipramine and clomipra
mine, the net benefit of moclobemide is unambiguously positive. We con
clude that the WTP approach is a potentially valuable tool that requir
es more development for use in healthcare economic evaluation.