We present ROSAT 0.2-2 keV monitoring data on NGC 5548 taken over the
period 1992 December-1993 January, when the source was at its historic
al maximum in X-ray flux. The data show a soft excess and partially io
nized absorber modifying the high-energy power-law (a similar to 0.9)
spectrum. The major variability during the campaign is a strong flare
event over 8 d, in which the soft excess brightens without a correspon
ding change in the power-law intensity. This is incompatible with the
simple reprocessing models which are currently popular, where the soft
excess is produced from thermalized hard X-ray emission illuminating
an accretion disc. Given the high source luminosity, greater than or e
qual to 20.1 L(Edd), it seems likely that the soft excess is dominated
by intrinsic emission from the accreting material. While the data do
not allow the ionization of the absorbing material to be constrained i
n each single spectrum, a comparison of the brightest spectrum with th
at from a long exposure taken 2d later and which is a factor of 2 fain
ter shows a significant decrease in the ionization. This implies a den
sity of greater than or equal to 5 x 10(5) cm(-3) for the warm materia
l, and hence a distance of less than similar to 10(18) Cm from the cen
tral source.