This paper attempts to formalise herd behaviour or mutual mimetic cont
agion in speculative markets. The emergence of bubbles is explained as
a self-organising process of infection among traders leading to equil
ibrium prices which deviate from fundamental values. It is postulated
furthermore that the speculators' readiness to follow the crowd depend
s on one basic economic variable, namely actual returns. Above average
returns are reflected in a generally more optimistic attitude that fo
sters the disposition to overtake others' bullish beliefs and vice ver
sa. This economic influence makes bubbles transient phenomena and lead
s to repeated fluctuations around fundamental values.