The relationships between geometric roughness and energetic heterogene
ity are discussed by considering a thermodynamically consistent model
of adsorption isotherms (Keller model) which encompasses fractal scali
ng and the dependence of the adsorption energies on the coverage. Expe
rimental results validate this model and indicate that it call be used
not only to interpolate experimental data but also to predict adsorpt
ion equilibria of multicomponent mixtures. The peculiar non-Henry beha
viour of the Keller model at low pressure is discussed by considering
a simple model of preferential adsorption on a rough energy landscape
and including the effect of surface diffusion.