lntertemporal analysis is extended by generalizing the time weight fun
ction of an investor's utility function to account for changes in time
attitudes. The resulting measures of decreasing, constant, and increa
sing time attitudes are comparable to the Arrow-Pratt measures of risk
attitudes. They help to enrich intertemporal theory, provide meaningf
ul hypotheses for testing, and broaden the scope for decision analysis
over time. Effects of the time attitude measures are illustrated in a
model of an agricultural firm.