The optical properties of excitons in thin layers are significantly di
fferent from those in bulk crystals. In particular, we study the case
of a bulk material of thickness comparable with the wavelength of the
excitonic transition confined on one or on both sides by appropriate B
ragg reflectors. If-the cavity resonance quasimode is carefully tuned
on the excitonic transition, strong exciton-photon coupling takes plac
e and produces a Rabi-like splitting as large as that observed in quan
tum-well-implanted microcavities and comparable optical absorption. In
addition, the polaritonic spatial dispersion and the quantization of
the exciton center-of-mass motion introduce remarkable fine structures
which are absent in the quantum-well case. We demonstrate the above e
ffects from a spectroscopic analysis of GaAs cavities and compare them
with those displayed by quantum-well-implanted microcavities.