The force-displacement curves for the penetration of a commercial shav
ing cream foam by a vertical circular cylinder were obtained using a v
ery sensitive tensile machine. From these results, the (apparent) visc
osity, mu, of the foam was calculated. The effects of the velocity of
indentation, of the radius of the indenter and of the radius of the cy
lindrical vessel which contains the foam were experimentally studied.
A theoretical analysis of foam indentation was undertaken under the as
sumption that the foam behaves as a power-law fluid; i.e., the foam vi
scosity, mu, has a power dependence on shear rate, gamma, with mu prop
ortional to gamma ((n-1)). This hypothesis describes well the experime
ntal results and the power law exponent found was n=0.56.