This article focuses on one aspect of the current decline of partisan
voting behavior in contemporary American politics, the rise in voting
for non-major-party candidates. Careful study of the electoral coaliti
ons supporting Governor James Longley of Maine in 1974, Governor Lowel
l Weicker of Connecticut in 1990, and U.S. Representative Bernard Sand
ers of Vermont in 1990, shows that they are not the product of an ''al
ternative culture'' of voters who consistently support non-major-party
candidates, but are assembled by each candidate on the basis of ideol
ogy and level of political experience.