DYNAMICS OF MARKET-STRUCTURE, ADVERTISING AND PROFITABILITY - A VAR APPROACH

Authors
Citation
Ra. Santos, DYNAMICS OF MARKET-STRUCTURE, ADVERTISING AND PROFITABILITY - A VAR APPROACH, Applied economics, 27(7), 1995, pp. 631-634
Citations number
14
Categorie Soggetti
Economics
Journal title
ISSN journal
00036846
Volume
27
Issue
7
Year of publication
1995
Pages
631 - 634
Database
ISI
SICI code
0003-6846(1995)27:7<631:DOMAAP>2.0.ZU;2-Z
Abstract
The purpose of this study is to provide an econometric characterizatio n of the dynamic interrelationship among structure, conduct and perfor mance variables with a vector autoregressive (VAR) model. Particular a ttention will be given to the causality and response patterns of the v ariable involved. In the light of our desire to ascertain descriptive characterizations of historical behaviour, we let the data speak for i tself. The result suggests a weak relationship existing between market structure and profitability.