We discuss how the inflation induced supersymmetry breaking affects th
e Bat directions of SUSY vacua. We show that: under general assumption
s ail gauge nonsinglet fields, parameterizing flat directions (and in
particular squarks and sleptons), get large radiative masses which are
related to the value of the Hubble constant (H) and to the expectatio
n value of the inflaton held. This mass (typically similar to H) is of
''non-gravitational'' origin and does not vanishes in the global SUSY
limit Large radiative corrections are induced by F-term (or D-term) d
ensity which dominates the inflationary universe and strongly breaks s
upersymmetry. In such theories it is difficult to treat squarks and sl
eptons as a light fields in the inflationary period. In the generic su
pergravity theories all flat directions, including moduli, are getting
curvature of order H. However, for the gauge-nonsinglet Bat direction
s radiative contribution to the curvature (induced by renormalizable g
auge interactions) may be dominant.