Despite apparent acceptance of gender analysis within development orga
nizations, this is still only rarely translated into gender-sensitive
practice. The language of gender and development is adopted, but is ac
companied by a subtle shift into 'projects for women'. The article con
siders the problem through a case study of a programme in one internat
ional development organization - the FAG. The programme promotes small
scale fish fanning in southern Africa, and gender issues have gained
a high profile in its stated aims. The case study traces the articulat
ion of gender issues from headquarters to a pilot project In Luapula P
rovince, Zambia.