KNOWLEDGE OF BRAND AND PREFERENCE

Authors
BONHAM P GREENLEE D HERBERT CS HRUIDI L KIRBY C PERKINS A SALKIND NJ WILFONG R
Citation
P. Bonham et al., KNOWLEDGE OF BRAND AND PREFERENCE, Psychological reports, 76(3), 1995, pp. 1297-1298
Citations number
3
Categorie Soggetti
Psychology
Journal title
Psychological reports → ACNP
ISSN journal
00332941
Volume
76
Issue
3
Year of publication
1995
Part
2
Pages
1297 - 1298
Database
ISI
SICI code
0033-2941(1995)76:3<1297:KOBAP>2.0.ZU;2-Z
Abstract
In a test of whether knowledge of brand influenced 74 subjects' prefer ences for chocolate candy, knowledge of brand name was associated with preference for the brand. Lack of knowledge of the distinction betwee n brand-name and generic candies was associated with no preference. Ge nder was nor a factor. The results are discussed in terms of the role brand names play in the attractiveness of consumer products.