Non-institutional long-term care is a broad, poorly defined, rapidly d
eveloping field. The need for it, the technologic ability to provide i
t, and the amount of money spent on it are all growing. Reconciling th
e public's reluctance to support social programs with the inevitable o
verlap of social and medical needs in the care of the frail elderly pr
esents a serious challenge in formulating policy. Medical directors of
programs in non-institutional longterm care will have to face governm
ental constraints and will be responsible for developing and implement
ing new policy in the future.