We propose that speakers mark key words with cataphoric devices. Catap
horic devices are counterparts to anaphoric devices: Just as anaphoric
devices enable backward reference, cataphoric devices enable forward
reference. And just as anaphoric devices mark concepts that have been
mentioned before, cataphoric devices mark concepts that are likely to
be mentioned again. We investigated two cataphoric devices: spoken str
ess and the indefinite this. Our experiments demonstrated three ways t
hat concepts marked by cataphoric devices gain a privileged status in
listeners' mental representations: Cataphoric devices enhance the acti
vation of the concepts that they mark; cataphoric devices suppress the
activation of previously mentioned concepts; and cataphoric devices p
rotect the concepts that they mark from being suppressed by subsequent
ly mentioned concepts. (C) 1995 Academic Press, Inc.