Organizational change can be usefully conceptualized in terms of both
its process and its content. Process refers to how change occurs. Cont
ent describes what actually changes in the organization. Theories and
analyses of organizational change seek to explain why organizations ch
ange as well as what the consequences are of change. Empirical evidenc
e on both questions is fragmentary and occasionally contradictory. Mod
els that consider both process and content show the greatest potential
for resolving this situation. Such models can be used to test social
science theories as well as to evaluate programs of organizational cha
nge promulgated by consultants and practitioners. Basic organizational
theory would be enhanced by greater attention to organizational chang
e.