ENHANCING ENTREPRENEURIAL EXPERTISE - EXPERIENTIAL PEDAGOGY AND THE NEW VENTURE EXPERT SCRIPT

In this article, the authors link entrepreneurial expertise with the n otion of an expert script as a means for enhancing entrepreneurial exp ertise. The focus of this article is an instructional pedagogy that im proves students' entrepreneurial expertise by applying the recommendat ions of information theorists regarding script acquisition. Expert inf ormation theory suggests contact with expert scripts as a primary mean s for acquiring expertise. Concepts from the simulation and gaming lit erature are employed to design the pedagogy that features such contact as its primary emphasis. The effectiveness of this pedagogy is examin ed using a model derived from expert information theory and tested usi ng multiple discriminant analysis. The experiential pedagogy is shown to enhance novices' propensity to enter the new venture script, beyond that of either non-enhanced novices or experts, while providing a sig nificant improvement in novices' ability to do the things the new vent ure script requires.