SURVIVE BUSINESS CHALLENGES WITH THE TOTAL QUALITY MANAGEMENT APPROACH

The whole would is going through a major change. Political, social, ec onomic, cultural and business environments are changing rapidly. Busin ess challenges arise from these changes. Each and every business faces some kind of challenge these days. These challenges can completely wi pe out the business if they are not properly addressed. Solutions offe red by the total quality management (TQM) principles to combat busines s challenges are enormous. Businesses have accepted TQM as a winning f ormula. TQM relates to ISO 9000, quality awards, empowerment, training , competition, customer service, six sigma and many more. The synergy between quality and participation can elevate a company to a higher pl ane of competitiveness. TQM is not a 'quick fix' but rather a continuo us improvement programme throughout the whole company.