Although it is generally assumed that stress is detrimental to the wel
l-being of poultry, there are positive aspects which are often overloo
ked. In the context of evolution, stressors such as infectious agents,
climatic extremes, and domestication processes play important roles i
n inter-population and intra-population genetic variability. Pathologi
cal, immunological and behavioural studies in both avian and mammalian
species indicate that too much or too little stress is undesirable, a
nd that a certain degree of stress is essential for maintaining normal
biological functions. Prior stressful experiences, particularly durin
g the neonatal stage, may have long-term benefits in helping an indivi
dual to cope with subsequent stressors. Reliability of stress indicato
rs and their variability at both population and individual levels is a
major factor in attempting to quantify 'optimum stress'.