The luminescence quantum yield is dramatically increased upon going fr
om films to dilute blends or solutions of a soluble phenylenevinylene
polymer. Nevertheless, direct measurements of the decay dynamics of th
e emissive excitons show that their lifetimes are not very different.
Separation of the polymer chains suppresses interchain exciton formati
on, which otherwise competes favorably with the generation of emissive
intrachain excitons in films. We discuss the consequences for the des
ign of polymeric systems for optoelectronics.