This article broadens consideration of the gender gap from voting diff
erences to the larger question of affective preferences for descriptiv
e representation (Pitkin 1967). The results, based on a 1993 survey of
416 individuals, suggest that women are far more likely than men to b
e ''gender conscious'' in their evaluation of a candidate or a preferr
ed representative. Differences among the 224 women in the sample can b
e traced to at least four sources. Group interests and feminist attitu
des are positive sources of women's preferences for descriptive repres
entation. Conversely, conservative political views deter some women fr
om supporting women in politics. The results also provide partial supp
ort for Carroll's (1987) psychological and economic autonomy thesis. F
inally, the results suggest that in part the ''gender gap'' may be a g
enerational gap most prevalent among ''baby boomers.''