THE NET IMPACT OF MEDIA EXPOSURE ON INDIVIDUAL VOTING DECISIONS IN USSENATE AND HOUSE ELECTIONS

Authors
SHIELDS TG GOIDEL RK TADLOCK B
Citation
Tg. Shields et al., THE NET IMPACT OF MEDIA EXPOSURE ON INDIVIDUAL VOTING DECISIONS IN USSENATE AND HOUSE ELECTIONS, Legislative studies quarterly, 20(3), 1995, pp. 415-430
Citations number
22
Categorie Soggetti
Political Science
Journal title
Legislative studies quarterly → ACNP
ISSN journal
03629805
Volume
20
Issue
3
Year of publication
1995
Pages
415 - 430
Database
ISI
SICI code
0362-9805(1995)20:3<415:TNIOME>2.0.ZU;2-C
Abstract
We examine the impact of media exposure in United States Senate and Ho use elections and find that high levels of media exposure are associat ed with an increased likelihood that individual respondents will vote for House incumbents. In addition, we find that the effects of media e xposure in Senate elections are mediated by challenger political quali ty. We also find that, within House elections, media exposure appears to have its most dramatic impact among independents and similar partis ans.