Motivated by the experimental accessibility of rare B decays in the on
going and planned experiments, we propose to undertake a model-indepen
dent analysis of the inclusive decay rates and distributions in the pr
ocesses B --> X(s) gamma and B --> X(s)l(+)l(-) (B = B-+/- or B-0(d)).
We show how measurements of the decay rates and distributions in thes
e processes would allow us to extract the magnitude and sign of the do
minant Wilson coefficients of the magnetic moment operator m(b) ($) ov
er bar s(L) sigma(mu nu)b(R)F(mu nu) and the four-fermion operators ((
$) over bar s(L) gamma(mu)b(L))(($) over bar l gamma(mu)l) and (($) ov
er bar s(L) gamma(mu)B(L)) (($) over bar l gamma(mu)gamma(5)l). Non-st
andard-model effects could thus manifest themselves at low energy in r
are B decays through the Wilson coefficient having values distinctly d
ifferent from their standard-model counterparts. We illustrate this po
ssibility using the examples of the two-doublet Higgs models and the m
inimal supersymmetric models. The dilepton invariant mass spectrum and
the forward-backward asymmetry of l(+) in the centre-of-mass system o
f the dilepton pair in the decay B --> X(s) l(+)l(-) are also worked o
ut for the standard model and some representative solutions for the ot
her two models.