EXAMINING SEX-DIFFERENCES IN ALTERING ATTITUDES ABOUT RAPE - A TEST OF THE ELABORATION LIKELIHOOD MODEL

This intervention sought to improve first-year college students' attit udes about rape. The Elaboration Likelihood Model (ELM) was used to ex amine men and women's attitude change processes. Both quantitative and qualitative methodologies were used to examine how men and women cons trued rape prevention messages. Results indicated numerous sex differe nces in the ways in which men and women experienced and changed during and after the rape prevention intervention Women seemed to use more c entral-route altitude change processes and showed more lasting change from the intervention at 2-month follow-up, whereas men seemed to atte nd more to peripheral cues of the speaker and demonstrated more transi ent attitude change.