The iteration function z(n+1) = z(n)(alpha+i beta) + c, where both alp
ha and beta are positive real numbers, is used to generate families of
the generalized Julia sets, J(alpha,beta). The calculations are restr
icted to the principal value of z(alpha+i beta) and the obtained resul
ts demonstrate that classical Julia sets, J(2, 0), are significantly d
eformed when non-zero values of beta are considered. As a result of th
is deformation, the area of stable regions in the complex plane change
s and a process of splitting and shifting takes place along the real a
xis. It is shown that this process is responsible for the formation of
new fractal images of generalized Julia sets.