The twisting power of chiral probes in nematics is interpreted in term
s of a shape model, in which the surface elements of the solute molecu
les tend to align with the local director. The theoretical treatment i
s based on a previous approach, suitable for relating order parameters
in nematics to molecular shape, and leads to the definition of a mole
cular pseudo-tenser whose orientational average determines the pitch a
nd handedness of the helical macrostructures. Results of numerical cal
culations performed for distorted biphenyl and binaphthyl molecules ar
e in agreement with the experimental results.