The primary objective of this paper is to compare the forecasting perf
ormance of the increasingly wide range of growth curve models. Sevente
en models are used to forecast the development of telecommunications m
arkets, represented by 25 time series describing telephone penetration
in 15 different countries. Forecasting performance is measured by roo
t mean square error and mean absolute percentage error over the last 1
0 or 11 years of the series, the model parameters having been fitted o
ver the previous 20 years. Note is taken of the convergence of the est
imation process, the significance of parameters and the plausibility o
f the estimated saturation level. The local logistic, simple logistic
and the Gompertz models are shown to significantly outperform more com
plex models such as the extended logistic and FLOG models.