Light-induced noncentrosymmetry was achieved experimentally in accepto
r-donor-substituted azobenzene solutions and observed by phase-matched
nondegenerate six-wave mixing. The microscopic origin of the induced
noncentrosymmetry was found to be orientational hole burning, which wa
s distinguished directly with net orientation of molecules by experime
ntal observations. The decay time of the induced noncentrosymmetry dep
ended on the rotational orientation time of the sample's molecule, whi
ch varied linearly with the viscosity of the solvent. (C) 1995 Optical
Society of America