The Low personal saving rate in the United States exacerbates the prob
lem of limited financial resources available for capital investment, r
esearch and production facilities, and financing the national debt. Ec
onomists are beginning to address the importance of increased national
saving in reversing the high external debt-capital ratio that exists
in. the United States (Hamada and Iwata, 1989). Deepening our understa
nding of psychological factors that influence savers could be useful i
n altering current low rates of saving.