I examine Fox's tripartite characterization of deep ecology. His asses
sment abandons Naess's emphasis upon the pluralism of ultimate norms b
y distilling what I refer to as the deep ecology approach to ''Self-re
alization!'' Contrary to Fox, I argue that his popular sense is distin
ctive and his formal sense is tenable. Fox's philosophical sense, whil
e distinctive, is neither necessary nor sufficient to adequately chara
cterize the deep ecology approach. I contend that the deep ecology app
roach, as a formal approach to environmental philosophy, is not depend
ent upon and embodies much more than any single ultimate norm. I discu
ss how Naess's deep ecology approach supports a wide diversity of ulti
mate norms. The only stipulation placed upon ultimate norms, to make t
hem deep ecological ultimate norms, is that the so called deep ecology
platform be derivable from them. The deep ecology approach is disting
uished, in part, through its focus on diminishing environmentally degr
ading practices and policies by addressing root causes and by highligh
ting pseudo-conflicts. I present an interpretation of the deep ecology
approach that hightlights Naess's emphasis upon assisting individuals
to arrive at thoroughly reasoned, consistent, and ecologically sound
concrete decisions by supporting them in the articulation of their own
personal ecological total views (ecosophies).