POINT-OF-PURCHASE TOBACCO ADVERTISING - PREVALENCE, CORRELATES, AND BRIEF INTERVENTION

This study (a) documented the extent of point-of-purchase tobacco adve rtisements in retail stores and examined factors associated with such advertising and (b) evaluated the effect of a brief retailer education intervention to reduce tobacco advertising. The mean number of advert isements was 6.3 (range of 0 to 30). Number of advertisements varied b y store type and community ethnicity. Liquor stores and independent ma rkets displayed significantly more advertisements than did supermarket s and gas station/convenience stores, as did stores in the African Ame rican community. There was no statistically significant effect of the retailer intervention. Findings underscore the need to develop effecti ve counter-advertising interventions, particularly for certain store t ypes and those within African American communities.