A molecular field approach is used to predict phase transitions to bia
xial nematics, by taking into account the existence of conformational
equilibria for the mesogenic molecules and the specific biaxiality of
the conformers. A shape model is used to relate the molecular structur
e to the biaxiality parameters entering the theory. It is shown that i
nterconversion processes between conformers make the conditions for bi
axial phases to exist less critical. However, the design of compounds
with molecular biaxiality sufficiently large to sustain a biaxial nema
tic phase still appears a challenging task.