J. Skvoretz et Mj. Lovaglia, WHO EXCHANGES WITH WHOM - STRUCTURAL DETERMINANTS OF EXCHANGE FREQUENCY IN NEGOTIATED EXCHANGE NETWORKS, Social psychology quarterly, 58(3), 1995, pp. 163-177
Actors accumulate resources-wealth-in exchange networks by making freq
uent and profitable exchanges. Network exchange reseal ch offers struc
tural explanations for actors' differential earnings in particular exc
hanges, but not far the differential frequency with which particular e
xchanges occur. We address this deficiency by outlining and evaluating
three explanations for exchange frequencies. We adapt the first two e
xplanations, a random structure model and a random mutuality model, fr
om existing theories of earnings differentials. The third model, a rec
iprocity model, offers an explanation based on actors' structurally de
termined tendencies to reciprocate the attention of others. The freque
ncy with which various exchanges occur is conceptualized as a function
of how actors' attempts to exchange with partners are biased by their
locations and their partners' in the overall exchange network. Althou
gh the reciprocity model generally provides the best fit, our results
suggest that the explanatory power of structural factors varies consid
erably between networks and settings.