The paper considers how argumentation retains its coherence and sugges
ts that each subconclusion references other subconclusions in several
ways. These references can be analysed for distance and canonicality t
o discover relevance and hence coherence. An argument focus is a small
number of subconclusions including the current one, which have small
referential distance. When participants choose a conclusion in a new f
ocus to reference, either by attacking, supporting, elaborating or con
tinuing it, then a focus shift occurs. This is marked pragmatically by
reference to subjects of current talk, and so pronouns referencing th
e current focus are prominent. Argument proceeds by referencing from p
remises to conclusions using inference warrants. The last conclusion c
an form the next premise in what becomes a chain. All chainable conclu
sions are within the argument's scope. Scope shift occurs when people
feel the debate is not sufficiently deep or broad, and is marked pragm
atically by means of references to new subjects or new sources of subj
ects.