Call-in radio and television programming has received an enormous amou
nt of attention since the 1992 U.S. presidential election campaign. Ye
t we know very little about why people call in to these programs, or w
hether the phenomenon has any theoretical importance for political sci
ence or communications. This article presents some exploratory data on
the subject and draws upon some existing theoretical insights, in ord
er to illuminate the role of call-in programs in American political cu
lture. It suggests a few possible routes for the study of talk program
s, emphasizing their importance for political communication.