As part of the reform of the Common Agricultural Policy, agro-environm
ental measures are introducing a social control on agricultural practi
ces in several European countries. Focusing chiefly on the French case
, but with cross-national comparisons, this paper analyses the develop
ment of ambiguous social concern about environmental degradation linke
d to farming activities. Several causes are examined: the crisis of th
e productive agricultural model, renewed urban pressure on countryside
uses and overall development of environmental anxieties. The article
stresses the fact that farmers are given the ambivalent parr of being
at the same time damaging and managing the environmental qualities of
the countryside. In conclusion, it questions the durability of public
support to a policy based on local compromises and leading to greater
territorial differentiation.